window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-167093224-1');


Big data’s arrival in sport is changing the rules of the game

By |2019-10-14T02:03:59+00:00May 7th, 2015|In the news|

In sport we don’t just want to know who won. We now want to know how to replicate success and then improve on it. And to do this, we’re using data – and lots of it. The field of “big data” analytics has come to sport and athletics, with massive implications for sport as we know it.